Facebook Ads

NewAge AI Facebook Ads Payload Documentation

This document explains how to connect your NewAge AI chatbot flow with buttons triggered by Facebook Messenger Ads.

Prerequisites

• You need to have a Facebook Page connected to your NewAge AI account.

• Your NewAge AI account needs to be connected to the Facebook Messenger platform.

Steps

1. Obtaining the Payload

1. Go to your NewAge AI OmniChannel or Facebook Bot.

2. Navigate to "Tools" and then "Facebook Ads."

3. Click "Create New Facebook Ads Payload."

4. You can choose the subflow you want to connect to the user.

5. Click in "Edit" and copy the Payload displayed.

Additional Features

• UTM Parameters: You can add up to nine UTM parameters to the Payload in NewAge AI to track your Facebook Ads traffic and save automatically this information in Custom User Fields.

• Analytics: NewAge AI provides a mini-dashboard to analyze data like clicks and user demographics from your Facebook Ads.

2. Create a Facebook Messenger Ads Campaign:

• In Facebook Ads Manager, create a new campaign and select "Click to message" as the objective.

• Choose Messenger as the message app and select the Facebook Page connected to your NewAge AI account.

• Set up your ad creatives (text, headlines, images) and choose "Send message" as the call to action.

3. Configure Message Template:

• Now you can select "Enter JSON Code".

• Now you can paste your NewAge AI Payload with your parameter if you have in "USER_DEFINED_PAYLOAD" and customize your template message.

Note

• Ensure your Facebook Page and NewAge AI account are connected.

• Choose "Start conversation" in the Messenger Template.